About us

Who stands behind Royal Reel Mile?

Royal Reel Mile is a marketing and comparison website dedicated to UK-facing online casinos. We are not a gambling operator. Our role is to present information in a clearer, more structured way so that adults in the United Kingdom can make more informed choices.

Our role in your casino journey

We act as a signpost on your route through the online gambling landscape. The casinos we feature, including brands such as Spinland, SpinStation, Playzee and MrRun, are promoted as commercial partners.

When you click through to a partner casino and register or play, we may receive commission or another form of commercial benefit. This allows us to operate Royal Reel Mile as a free-to-use service for UK players.

Our content is prepared in good faith, but it does not replace your own checks and due diligence. We strongly recommend you read the full terms, conditions and bonus rules on each casino’s website.

How we present UK-licensed casinos

The United Kingdom has one of the more structured regulatory landscapes for online gambling. We choose to focus on casinos that accept players from the UK and state that they are licensed and regulated by the UK Gambling Commission.

On Royal Reel Mile, you will find a mixture of high-level summaries and simple comparison points: examples include game types, device compatibility, promotional structures and general feel of the lobby. We avoid publishing cluttered tables full of tiny print and instead highlight the most relevant points.

The information we show is not exhaustive and may change between visits. Always verify licence numbers, bonus structures, fee policies and any restrictions on the casino’s own website.

Commercial relationships and independence

Royal Reel Mile works with casino operators and marketing partners on a commercial basis. This means we may be paid for traffic, registrations or other agreed outcomes generated through our tracking links.

These relationships influence which casinos appear on our website and how prominently they are displayed. However, we aim to keep our descriptions balanced and transparent. When we mention potential benefits such as bonuses or promotions, we also remind readers that restrictions and wagering requirements apply.

Commercial partnerships do not change the fact that gambling is risky. We encourage players to stay in control, set personal limits and make use of responsible gambling tools offered by operators to customers in the UK.

Why responsible gambling matters to us

The “Royal Reel Mile” is presented as a bright, exciting boulevard of options — but behind the design, we take safer gambling very seriously. Marketing of online casinos must go hand in hand with clear messages about risk, self-control and support.

We signpost to resources that are available to players in the United Kingdom, including independent organisations and tools such as deposit limits, cool-off periods and self-exclusion schemes. You can read more on our Responsible Gambling page.

If you ever feel that gambling is negatively affecting your life, finances or relationships, step away and ask for help. Gambling should never be used as a way to solve money problems.